About us
Poem is a Swedish premium-jewelry brand, founded by Petra Thoms in 2022. The inspiration for the name came from poems, which are a collection of words, ideas and emotions, put together in a creative and pleasing way. The ambition is to build a jewelry brand that is inspiring, dreamlike and poetic. Timeless objects that can last over generations. Seasonless, edgy and of premium quality. Jewelry that creates meaning for the wearer as they interpret it in their personal style.
At Poem, inspiration is drawn from nature and organic shapes, with a clean and minimalistic outlook. Poem’s pieces are as much wardrobe essentials as they are sculptural objects – drawing on organic references and minimalistic yet outspoken aesthetics. Rich in glossy metal or covered with cubic zirconia for a dazzling look.
With a background in fashion and vintage interior, Petra uses her expertise to create unique and individual objects that are modern yet retain strong notes of their traditional and organic origin. Mixing Scandinavian design, with global expertise and craftmanship in an eclectic outcome.
Petra explains, ‘The idea for Poem started with my love of jewelry, growing up playing with my grandmother's brooches. Jewelry has always been spiritual to me; one simple object can conjure up memories of dreamy summers by the sea, dinner parties and timeless moments of tranquility. Stylish and frozen in their pure, organic shapes.
